iTV is a community super app: video, learning, jobs, local services and a values-first marketplace — in one place, built to be usable by everyone.
iTV is built and operated by the ITV Foundation, a South African non-profit company, on a simple conviction earned over twenty years of community broadcasting: people don't need more apps — they need one trustworthy place where opportunity, learning and community life actually work.
The platform is accessible by design — big text, large targets, voice in and voice out — because it was built by and for people the software industry usually forgets. And it is values-first: every service and every vendor on the platform meets the same published standards.
Video and playlists, AI-narrated news, community notices with alerts, a "Near Me" finder, live chat and more — dozens of sections in one app. Install →
A marketplace where local traders get a professionally built shop at no joining cost — free until the platform has earned its keep. primesquare.org →
Personal learning pathways that meet each learner where they are and take them to skills the market values — with real tutors behind every course. The Academy →
A jobs portal with seeker profiles, smart matching and privacy-first contact — opening doors for work-seekers and employers alike. iTV Jobs →
The premium tier: full voice conversation with the iTV assistant and the complete YouTube toolset, for members who want the most from the platform. About Prime →
Working with community leadership structures and development partners to bring services, trade and learning to communities across South Africa — and beyond. iTV Partners →
The Foundation's social-impact work — every programme built on one principle: open the door, and let effort earn the outcome.
Base courses in the iTV Academy are free for everyone, with personal learning pathways designed around each learner's goal, pace and device — real tutors read every application.
Data cost, not coverage, is what locks people out. The Lite programme hosts a data-light iTV in Cape Town and pursues zero-rated access for low-income communities, so learning never depends on airtime.
Funeral and community announcements with instant app and email alerts — trusted local posters, delivered to the whole community in minutes, free.
Working with traditional Kingdoms, community leadership structures and development partners to bring trade, learning and services to their communities — with the dignity of each community's own branding.
Built in 14 days — by a 67-year-old doctor and an AI.
iTV's founder is not a programmer. His background is medicine, his eyesight is poor, and he works mostly by voice. In partnership with an AI assistant, he designed, built and shipped this entire platform — 37 sections, live in production — in fourteen days, and filed a Guinness World Records application to prove it. The point was never the record: it is that the door to building is now open to everyone.
Dr Mohamed Adam — Founder & Chairman. A lifetime in medicine taught him that the most important systems are the ones that serve people who cannot demand service. He founded the ITV Foundation to apply that ethic to technology: a platform accessible to everyone — built voice-first by a founder with low vision — where opportunity, learning and community life are open doors, not gated ones.
For partnerships, media or anything else — a person reads every message, and you will hear back within two working days.